OUR REASON FOR BEING

Ambronite's mission is to transform humans and our planet from surviving to thriving, through a sustainable plant-based lifestyle.

We are helping urban professionals to live their life to the fullest by creating delicious, plant-based foods designed for a modern lifestyle.

People who dare to transform stay at the heart of our tribe who we want to serve. These are the movers and shakers — leaders, creative professionals and athletes who set new boundaries in human capability.

Besides enabling urban professionals to thrive, we are witnessing a crisis in our climate and planet. It’s in our hearts to be part of the solution and contributing our share. We donate our time, products and a share of our sales to help grassroots organizations (such as 1% For The Planet) to support sustainable food production around the world.

At the same time, we know that we risk saving a tree only to lose the forest — a livable planet. As the explosion of unsustainable agriculture, food waste, fresh water consumption and use of pesticides accelerates, we are doing our best to address the causes, and not just the symptoms, of global warming.

Staying true to our core values since the foundation of the company in 2013 has helped us to create a company we’re proud to run and work for. To stay in business for the next decades to come, we must defend the place we all call home.

1

CORE VALUES

Our values reflect those of a business started by a band of pioneers, and the simple, healthy and adventurous style they promoted.

2

BUILD THE BEST PRODUCT

We provide the best-tasting products for a thriving, plant-based lifestyle: We believe the best products deliver exceptional taste, utility and simplicity. We always use real food ingredients, never supplements, and craft them into a convenient format for modern lifestyle.

3

DARE TO TRANSFORM

We want to enable pioneers and urban professionals have the power to transform their mind, body and life into the best version of themselves.

4

THRIVING HUMANS

We believe life is about thriving, not just surviving. We support our tribe through our own experiences, and a combination of educational content and adventurous stories. “Plant-Based, Great Taste” is the most powerful way of creating thriving humans and healthy transformations.

5

THRIVING PLANET

We believe that the baseline lifestyle choices in food at the individual, society and systems level are key to reversing climate change. We want to champion positive change at all levels.

6

EMBRACE POSITIVE ENERGY

Our success—and much of the fun—lies in embracing positive energy and good vibes within our team and tribe of friends of Ambronite.

AMBRONITE IS A PURPOSE-DRIVENLIFESTYLE BRAND